Effective Advertising Understanding When, How, and Why Advertising Works
by Gerard J. Tellis
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| Publisher: | Sage Publications |
| Published In: | 01-Nov-2003 |
| ISBN-10: | 0761922520 |
| ISBN-13: | 9780761922520 |
| Binding Type: | Hardback |
| Weight: | 1.21 lbs |
| Pages: | pp. 216, 9:B&W 6 x 9 in or 229 x 152 mm Case Laminate on Creme w/Gloss Lam |
The Title "Effective Advertising Understanding When, How, and Why Advertising Works" is written by Gerard J. Tellis. This book was published in the year 2004. The ISBN number 0761922520|9780761922520 is assigned to the Hardback version of this title. This book also comes in Paperback . This book has total of pp. 204 (Pages). The publisher of this title is Sage Publications. Effective Advertising Understanding When, How, and Why Advertising Works is currently Available with us.