Strategic Brand Management Measuring and Managing Brand Equity
by Uttam Kumar Singh, Ravi Jyee
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| Publisher: | Jnanada Prakashan |
| Published In: | 2010 |
| ISBN-10: | 8171394116 |
| ISBN-13: | 9788171394111 |
| Binding Type: | Hardback |
| Weight: | 1.23 lbs |
| Pages: | pp. vi + 353, Illus. |
The Title "Strategic Brand Management Measuring and Managing Brand Equity" is written by Uttam Kumar Singh. This book was published in the year 2010. The ISBN number 8171394116|9788171394111 is assigned to the Hardback version of this title. This book has total of pp. vi + 353 (Pages). The publisher of this title is Jnanada Prakashan (P&D). Strategic Brand Management Measuring and Managing Brand Equity is currently Available with us.