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Brand Asset Management Driving Profitable Growth Through Your Brands

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Brand Asset Management Driving Profitable Growth Through Your Brands,0787963941,9780787963941

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Book Information

Publisher:John Wiley & Sons
Published In:18-Oct-2002
ISBN-10:0787963941
ISBN-13:9780787963941
Binding Type:Paperback
Weight:0.91 lbs
Pages:pp. xvi + 265, Illus.

The Title "Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series) " is written by Scott M. Davis . This book was published in the year 2002. The ISBN number 0787963941|9780787963941 is assigned to the Paperback version of this title. The publisher of this title is John Wiley & Sons. We have about 122795 other great books from this publisher. Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series) is currently Available with us.

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