Persuasion in Advertising

Attitudes and Persuasion ...

Philip Erwin

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Understanding Consumer De ...

Thomas J. Reyno ...

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Persuasion Greek Rhetoric ...

I. Worthington, ...

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Negative Political Advert ...

Karen S. Johnso ...

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The Discourse of Advertis ...

Guy Cook

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The Language of Advertisi ...

Angela Goddard

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The Language of Advertisi ...

Angela Goddard

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Negotiation in Internatio ...

Deborah Goodwin ...

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Persuasion Greek Rhetoric ...

I. Worthington, ...

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Relationship Marketing in ...

Aino Halinen

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Advertising as Communicat ...

Gillian Dyer

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Mica Nava, Andr ...

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Deceptive Advertising Beh ...

Jef I. Richards ...

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Advertising International

Armand Mattelar ...

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Marketing Moderninty Ital ...

Adam Arvidsson

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Advertising and Consumer ...

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Learning and Persuasion i ...

Ernst Ralf Hint ...

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Pictorial Metaphor in Adv ...

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The Codes of Advertising ...

Sut Shally, Sut ...

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Mica Nava, Andr ...

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Attitude Strength: Antece ...

Richard E. Pett ...

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The Consumerist Manifesto ...

Martin Davidson ...

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