Media Economics Applying Economics to New and Traditional Media 1st Edition
by Colin Hoskins
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| Publisher: | Sage Publications |
| Published In: | 17-Aug-2004 |
| ISBN-10: | 0761930965 |
| ISBN-13: | 9780761930969 |
| Binding Type: | Paperback |
| Weight: | 1.23 lbs |
| Pages: | pp. 368 |
The Title "Media Economics Applying Economics to New and Traditional Media 1st Edition" is written by Colin Hoskins. This book was published in the year 2004. The ISBN number 0761930965|9780761930969 is assigned to the Paperback version of this title. The book displayed here is a 1st Edition edition. This book has total of pp. 368 (Pages). The publisher of this title is Sage Publications. Media Economics Applying Economics to New and Traditional Media 1st Edition is currently Available with us.
• Emphasizes economic concepts that have distinct application within media industries
• Is concept-driven for lasting utility, as technologies, structures, and revenues change
• Recognizes the reality of convergence and consolidation in media industries rather than addressing each media outlet individually
• Strong pedagogy: opening vignettes in each chapter; concise, clear definitions; examples from media industries in a variety of countries